Analysis

Developers turn to VR technology to market new properties

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With virtual reality (VR) technology, one can walk into a new mall, home or office space that has not been built yet. 

Developers are increasingly using such technology to help market new properties. Lendlease, for instance, is using a three-dimensional modelling platform to help visualise its upcoming precinct, Paya Lebar Quarter.

"We needed to have a mechanism that would show people what it would be like to actually be in the precinct," said Paya Lebar Quarter managing director Richard Paine. "We wanted to create this immersive environment so that people can visualise that."

Comparing VR to traditional marketing methods, Mr Paine said that the newer technology has an edge, especially amongst younger consumers.

"If you have models, it’s very…

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