April 21, 2015
In 2013, the Latin American cloud analytics market was dominated by IBM, Oracle, Microsoft, SAS, and SAP. These are the leaders in the Latin American cloud analytics market and are expected to lead the market during the period of 2014 to 2019. IBM is the leading player in the market, having accounted for the largest market share of 18.0% of the Latin American cloud analytics market in 2014. The company offers a wide product portfolio including the range of IBM SPSS products, Congnos Product, Open Pages products, Algorithm products, Varicent products, and SPSS analytics for survey. The company operates through five business segments, namely, Global Technology Services (GTS); Global Business Services (GBS); software, systems, and technology; and global financing. It is one of the leaders in the technology market for their innovations and expansions in the software and solutions segment. The company’s major share of revenue is generated from the software products and tools segment.
Oracle is another major player in the Latin American cloud analytics market. In recent years, the company has shifted its focus to acquisitions as its key business strategy to increase its share in the Latin American cloud analytics market. Oracle offers a wide range of products, including Oracle Applications, Oracle Database, Oracle Enterprise Manager, Oracle Fusion Middleware, servers, workstations, and storage analytics, among others, which are important factors influencing its future growth potential.
In the Latin American cloud analytics market, the leading players are adopting the strategies of new product launches, product approvals, partnerships, agreements, collaborations, joint ventures, acquisitions, and expansions, so as to gain access to new technologies, expand their product portfolios, enter the growing sub-markets, and to increase their market shares. In addition to the top market players, companies such as Salesforce.com, TIBCO Software, and Information Builders are also primarily focusing on launching new cloud analytics systems, product approvals, and strategic agreements, partnerships, and collaborations to widen their customer base.
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