Case Studies

Virtual Vs. Physical



Document downloads are only available to registered members. Click here to sign in.

If you have not created an account yet, then please sign up first.

February 18, 2015

Nowadays, it is not an easy job to distinguish between virtual rendering and physical reality, thanks to the contribution of CAD tools in design and construction. With the growing uptake of Building Information Modelling (BIM) by building designers, traditional CAD software is changing to become more aligned with its processes.

One of the big changes is the transformation of programs to incorporate 2D/3D synchronized modelling workflows that also allow data input about a building’s composition, a major change from standardized CAD software which previously worked in independent plan, section and elevation drafting workflows.

Scott Ballis of Atomic3D heads one of the many architectural visualization studios cropping up around Australia and he notes how a more BIM focused Architecture Engineering and Construction (AEC) sector has transformed architects into proficient 3D modelers:

“Architects and contractors now collaborate more easily and plugins such as 3D rendering, lighting and texturing programs are increasingly compatible across platforms and readily available to architects,” he says.

“With designers now becoming involved in the world of BIM, architects have become more proficient at working in 3D models and are therefore becoming more involved in the production of a final render of a building.”

But Ballis notes that architectural visualization studios aren’t going out of business just yet because most architects don’t have time to be producing 3D models to the level of quality that he can.

Architectural visualization services typically add textures, lighting, furniture and landscaping to an architect’s 3D model that were produced in programs such as Revit and AutoCAD. They then add the final touches in Photoshop. Ballis said this can take anywhere from half a day to a few weeks, depending on the file format and detail sent to him by the architect.

Below are five examples of project from rendering professionals that showcase the ability of contemporary 3D rendering software in creating reality-like 3D renders. Some of these were made prior to project completion, while others were made following from a photograph.

Narrabeen House by Chrofi, renders by Guillaume Favre


  • Revit Modelling from photograph
  • 3D Studio Max
  • V-Ray – Lighting and shading
  • CG-Source—Textures

Trojan House by Jackson Clements Burrows Architects, renders by Christian Behrendt 


  • Photograph from Emma Cross
  • Revit modelling
  • Cinema 4D Prime
  • V-Ray – Lighting and shading

The Pavillion by Rothe Lowman, renders by Atomic 3D


  • Revit file (architect)
  • 3D Studio Max – textures
  • V-Ray – Lighting and shading

House 2 For A Photographer by OAB Architects (Spain), renders by Kiernan May


  • Photograph by Alejo Bague
  • Maya 3D—textures
  • V-Ray—Lighting and shading

** "The Shack " Image credits to Shadow Gap Architectural Visualisation.

Thanks for reading!

Please enjoy a limited number of articles over the next 30 days.

For total access log in to your The BIM Hub account. Or register now, it's free.

Register Sign in